Wouldnt you rather read something that is relevant to your world than be fed information about mine? Strategic business writing drives action and wins sales. The average reader considers an e-mail for.7 seconds before deciding whether to read, delete, or forward the message. If your reader isnt compelled to finish your message, you have no hope of driving your desired action. Adopt the you attitude—it works, think about your reader and the action you want him or her to take. Craft a strategic you-focused message to make it happen. Why headlines Are worth 90 of the Advertising Dollar.
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If you were the reader, what would you do next? Smile and agreement say how nice? Hit delete at the speed of light and never look back? Now, consider this revised introduction to that same prospect in the pharmaceutical industry. We are committed to providing answers that matter through medicines and information. Your website says it all. You have best-in-class and first-in-class pharmaceutical products, and a global team of dedicated employees to get the message out. How well equipped are your professionals to communicate those answers—and your unique value—clearly and effectively in their daily writing? The first example is all about me, me,. The second example is all about you, you, you.
Well both book are clear, concise, and error free, right? So, one might assume that a strategically written message adds something else to the mix? But what might that be? Maybe an example will help. Consider the following introductory paragraph targeting a prospect in the pharmaceutical industry. I would like to introduce you to better Communications, a boston company specializing in strategic written communication skills. Writing has emerged as a critical skill in todays business environment. Improved writing skills deliver measurable gains in productivity and quality. Answering a question will help you decide.
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