Hired managed design firm for illustrations and Wordpress template development. Integrated search Engine Optimization (seo video case studies, google Analytics. Launched social media and blog outreach for lead generation and customer engagement (Tumblr, Twitter,, facebook, linkedIn). Developed "Retail Experience" model to connect in-store technologies (on-screen, touch-screen, rfid, etc.) with location-based services and mobile or ipad apps to optimize brand experience and roi. Responsible for public relations; partnered with reseller client pr teams including Disney: press coverage in Strategize magazine, digital Signage magazine, daily dooh, and more. Developed marketing and communications materials for sales team and reseller partners. Co-inventor on patent pending for display synchronization across wide area networks. 3/, collabrx, palo Alto, ca, vice President, marketing and Product.
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Mountain view, ca, principal, partner with founders and ceos of startup (incubator to mid-stage) web and mobile companies to provide immediate extreme senior level product management expertise, and deliver the optimal user experience in line with business goals. Passionate about building great products, and partnering with teams to transform ideas from storyboards to launch. My work spans hit-the-ground-running development (user stories and user flows; agile wireframes and information design) to high-value insights (strategy, product planning and positioning, patents). Specialties: product management, product development, product launch, product marketing, local advertising, search algorithms, vertical search, online ad products, mobile web/apps, user experience and ui design, competitive analysis, strategic marketing and innovation (3 patents issued). 2010 - 5/2012, videro. San Francisco, ca, vice President, marketing, key member of executive team responsible for business strategy and us global operations. Led marketing for software-as-a-service (web and mobile) Brand Experience Platform. Responsible for interim product management (including mentoring and training product manager) in collaboration with engineering team. Launched company website and. Designed, authored storyboarded website for client/agency/reseller lead generation.
Instituto europeo di design, Graphic Design, milan Italy. Noble desktop, html css 2014. Noble desktop, certificate, visual Design for Web mobile 2015. Recognition, gold Award Packaging - connecticut Art Directors Club Awards, featured speaker - art Directors Club Tulsa ok, print Magazine design Annual, multiple gold, Silver bronze ctam mark Awards, Creativity Awards, The best cd cover book, hatch Show Print Show Poster book, egoTrip book of Rap. Other, instructor - advanced Graphic Design, parsons School of Design/New School, continuing. Instructor - cd package design, parsons School of Design/New School, continuing. Aytek çelik resumé, objectives, to work with a team of smart, hardworking, loyalty-inspiring professionals. To transform ideas into products. Professional Experience 2006 - present, celik consulting.
Direct and produce photo shoots. Graphic Designer, manager / jive records, zomba recording Corp. Design and layout music packaging and prepare files for printing. Manage the art department, supplies and general needs. Skills, adobe Illustrator cs, adobe Photoshop cs, adobe InDesign cs, adobe lightRoom, wordpress cms, knowledge of html and css, visual Design for Web mobile, studio photography, workfront, keynote. Education, reviews fashion Institute of Technology, associates Degree, advertising Design. Fashion Institute of Technology, upper division, Advertising Design.
Senior Art Director / jive records, zomba recording Corp. Art direct and design cd packaging for recording artists of different genres, from concept to finished product. Art direct and produce over 40 photo shoots in various locations. In charge of producing entire photo shoots, hiring photographers, hair and makeup artists, clothing stylists, catering, booking travel and photo studios as well as negotiating all contracts. Work directly with high profile recording artists and management including, a tribe called quest, nsync, backstreet boys,. Kelly, bdp, krs-one, too hort, buddy guy, matthew Sweet, weird Al Yankovic, 311, jazzy jeff the Fresh Prince and many others. Art Director / jive records, zomba recording Corp.
Brand Manager Resume sample
Serve as the in-house studio photographer. Work directly with the svp of summary Catalyst and the vp of Design. Creative director - words owner / Hops branding / 2014 - present. Create meaningful craft beer brands that connect with consumers through design and branding the differentiate. Work directly with local breweries, craft beer festivals, craft beer bars and restaurants.
Work with breweries to establish their identity and brand. Design of logos, bottle labels, can labels, merchandise, promotional materials and social media elements. Understanding of all print and production processes including direct to can and shrink wrap. Working knowledge of ttb and beer regulations. Featured on m among some of the worlds finest beer packaging.
Instigated the creation of a brand committee that effectively united isolated departments and raised internal awareness of branding issues Created complex production-ready packaging designs and functioning prototypes with thermo-formed plastics, folded paperboard, and sls plastic parts. overcame corporate challenges to establish a common design trend for packaging that influenced other marketing segments such as advertising Implemented new packaging structures that shaved cost while improving aesthetic, functionality, and customer satisfaction Aug 01 Sept 02 estates west magazine advertising Art Director designed advertisements. Experience, design Director / viacom Catalyst - creative strategy / 2005 - present. Establish and drive brand awareness for our internal and external clients through brand development and promotional campaigns. Direct, execute, design and develop a high volume of campaign creative including websites, mobile apps, digital ad campaigns, experiential marketing, 360 video, trade show booths, identity systems, annual reports, national trade ad and ooh campaigns, renewal campaigns, packaging and more.
Work directly with our video and motion graphics team to produce promotional spots. Design and direct high profile projects for the ceo of viacom. Pitch creative direction and rationale directly to clients. Management of budgets for individual projects, freelance designers, illustrators, and photographers. Hire, direct, manage, and develop a multi-disciplinary staff of up to five full-time art directors and designers, as well as freelancers and interns. Ensure and maintain an award-winning level of work among all designers.
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recruited to work full-time after finishing a contracted project to produce a 32 page catalog in one week. Worked closely with the vp of marketing and sales to redesign the brand identity, packaging, catalogs and advertisements. Developed a brand style-guide to insure consistent look and feel of the nathan Sports brand. Designed successful packaging and sales materials for Penguin, including presentations to nike, reebok, target and other large companies. Sept 04 Sept 05, ultradent inc. Packaging Designer, Brand Committee chairperson, invented new packaging solutions for a variety of consumer and clinical dental products. Spearheaded the formation of a brand committee database that resulted in a change in company culture, increased brand focus, and improved unity among the different departments. recruited to solve packaging challenges for professional dental products, primarily premium teeth whitening kits. Conducted brand research in Brazil to help gain market share and brand awareness in the south American market.
managed and directed all marketing and branding affairs from start-up. Designed the current product line, which introduced innovations to the market and sparked a notable increase in sales. Designed all branding and marketing materials including, catalog, web site, and advertising. Developed key branding message concepts, directed copy writing and pr initiatives. Sept 05 Sept 07, penguin brands/nathan sports, creative director, designer. Hired to bring a fresh, professional face to the newly acquired resume Nathan brand, which makes hydration packs for the sporting goods, fitness, and outdoor industries. Also modernized branding for parent brand Penguin, which produces shoe accessories and waterproofing sprays for the footwear industry.
competing in both outdoor and photo markets. defined brand marketing strategies from start-up. Designed all points of public interface including identity, catalogs, website, packaging, advertising, point of purchase displays, sales presentations, etc. managed all pr, social media and pro photographer outreach. Established key sales messages for training and educating sales staff. Conceptualized new product designs and guided product aesthetic. Photographed on-location shoots and directed outsourced photographers. Statpacks est: 2002, statPacks makes quick-access packs for medics, competing in the emergency medical and fire fighting markets.
Gheen Hillman Design provides effective graphic design, strategic direction and brand consulting for a diverse clientele. Often, a single project such as a catalog or packaging assignment becomes the genesis of a new design standard that drives a refocused branding plan executed through additional projects. Provides strategic direction on projects to ensure they fit into a larger plan to produce optimal results. Concepting, design, and pre-press for packaging, collateral, web sites, advertising, identity, and merchandising. Negotiates contracts, coordinates projects, directs outsourced talent, answers to client expectations. Manages apple operations, self promotion and administrative duties. May 02 Aug 10, elite creators, marketing Manager, partner. Built branding and marketing strategies for two start-up brands.
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Gheen hillman 801.518.8709 m, summary, gheen Hillman is a brand manager and creative director with 17 years experience as a graphic designer, consultant, and visual communicator. He discovers untapped brand strengths, distills them into a focused idea, then creates original solutions that visually engage customers. Gheen is looking for an upbeat, driven organization where he can work with people who love to brainstorm, debate, create, and make a difference. Director: photographers, designers, copywriters, programmers, creator: packaging, print collateral, advertising, presentation identity, environment, web site, product. Manager: client interaction, budget administration, project coordination. Work ethics: team player, honest communication, can-do attitude, calm control of heavy work-loads, deadline driven, relationship devoted. Work experience, july 01 Present, gheen hillman design, principal.