If any of the owners or employees have achieved the (Automotive service Excellence) ase certified status in either auto body or paint repair, its important to list that here. If youre equipment is top of the line and eco-friendly, explain why thats a benefit. If your equipment is antiquated and you need funds to gain modern equipment to become a recommended repair facility for certain insurance companies, state that as well. If you have to outsource services like alignments or frame repair because you lack the required equipment, thats also important information to include. Will you provide apprenticeships for high school or technical students in your area and what will that training entail? If youre the only auto body shop that will provide apprenticeships, make sure you include that piece of information as well.
Bill Text - sb-379 Land use: general plan: safety element
What equipment do you have the will entice insurance companies to choose your shop? If youve already developed a relationship with some insurance companies, you should list them here. Include an advertising plan along with a list of everyone who will work in the shop and what titles they will hold. Who will be the managers and how will the owners be involved with the day to day activities. Please click on Page 2 to learn sun about services, jobs, and community information to include in your auto body business plan. Slide 4 of 9, part of writing an auto body shop business plan includes elements such as jobs you will create and offer along with employee benefits. You should also include a detailed list of auto body services you will offer, why you are different, and how you expect to contribute to the community if you are able to obtain requested funding to expand or for startup expenses. Slide 5 of 9, services, jobs community Information. You will also need to include the following in your auto body business plan: Service and Product Lines, this section is essential for an auto body business plan. It often includes a more detailed explanation than the average business plan mostly because the auto body and paint world is of a different caliber than some businesses and must provide detailed lists on what services or products they will be able to offer based.
You should also reference your appendix section for information such as your federal tax identification number, any bonds you have, state, city or town license numbers, and sales tax numbers. An executive summary is basically the same in all business plans except for an auto body and paint shop, you may have to include items that are specific to your industry such as required bonds youve obtained, an epa number that will allow you. You should also include a very brief purpose summary for the business plan; is it for funding and if so, how much? Is it to purchase equipment; again list the needed funds. The key to the executive summary is to be brief but get your message across clearly. Market Analysis, this section of your plan should include exactly what it states—an analysis of your market area including your competitors, rates both you and they charge, how you plan on being successful through competition, offer facts and figures on how you expect to achieve. Company description, this part of your auto body business plan should include viable and realistic forecasts for the business including cash flow forecasts for at least two years, an expected opening balance sheet, and a projected income statement based on your market analysis. Often, because you can compare what prices you intend to charge compared to your competitors rates, its easier for an auto body shop to come up with realistic trends and predictions to provide numbers as close to the actual as possible. Include how and in what form you will market not just your customers but also insurance companies to put you on their preferred provider lists.
Even an auto body business needs to develop a business plan, especially if its a new essay business or one that is looking for prospective investors or needs to obtain some sort of funding. Often, auto body business plans are requested by insurance companies if the business wants to achieve the status of any insurance companys recognized repair facility program. In addition, no matter what type of business you real are in, a business plan can be used to see how you are doing in general as far as predicted versus actual revenues, expected customer base, and expenditures. The best business plans will even offer written goals on what you expect to achieve and this part of all plans should be reviewed and revised if needed, to ensure your business is on the right path. Revisit your vision and mission statement often as well as your product and services section and marketing plans. Slide 2 of 9 slide 3 of 9, elements of a business Plan for an Auto body Shop. All business plans do have essential elements that are included. Here well take a look at each element and include tips on what additional information youll need to include in your auto body and paint shop business plan: Executive summary, this should state the name and principal owners of the business and what localities the. The executive summary also includes your vision and mission statements, and a brief summary of what your business will be able to do not just for your customers, but the community at large.
The management of business should use the marketing plan to determine the environment in which a business can flourish in the industry. These are prepared in relation to the products and services that are sold that result from marketing strategy implemented through marketing programs. Coca-cola company success has been contributed by well structured strategy and market penetration and production of a variety of products that are suitable for its customers. At m you can get professional. Marketing essay help on any topic. Highly qualified academic writers will prepare a non-plagiarized Marketing plan paper for you! Rating ( 0 score) - 0 votes. Written by: jean Scheid edited by: Ronda bowen updated: 6/2/2011 slide 1 of 9, why bother With a business Plan?
How to Write a business Plan (with Sample business Plans)
In marketing plan, distribution is an important element that consists of decision variables such as; distribution channels as direct, retail and intermediate channels; criteria for evaluating distributions ;locations; motivators of channels such as distributor margins and logistics such as transportation, warehousing and order writing fulfillment. An organization should choose the best channel that can enable it maximize on its profits (Porter 34).Coca-cola company produces syrups fit for consumption thus reducing the cost of transporting products from one place to another. Sales forecast, sales forecast is derived through understanding a product, market for a product, price, promotional methods used, and types of distribution a channel for a product. Sales forecast is the driving force of all financial forecasts. It is required to give a brief summary of current sales, identify changes, summarize changes in the forecast, and justify a forecast so as to determine the right information concerning about a product and who well it can fair in the market. The sales forecast helps the management of an organization to determine the kind of resources that should be implemented in an organization in order to maximize on its profits. In this case, factors such as political, environmental, technological and competitive factors are evaluated so as to determine whether resume the business operates in a good environment.
Coca-cola sales team derives the sales turnover on different intervals in the year to evaluate the position of the company in the beverage industry. Sales forecast review by management. Sales forecast review by management can be achieved through using the sales manager who can understand the contacts in the industry, can familiarize themselves with advertising and promotion techniques that will increase sales revenue for an organization. The qualification of the sales personnel to generate sales leads, their relationship with the distributors and location of their sales outlets in order to increase the revenue of an organization is taken into consideration. These mechanisms can ensure the management reviews it sales forecast with the actual sales so as to understand the position of business in the market. Coca-cola company employees prepare financial reports on an annual basis to inform the customers at its existence and production of high quality products. Conclusion, marketing plans should be reviewed on an annual basis so as to determine how a business is performing in the industry.
The management of a company should know it competitors so as to understand its strengths and ese can be achieved through evaluating the competitors experience in business, purchasing power, market position, strength predictability and the freedom to abandon the market. The coca cola company produces different kinds of products which increases of its sale turnover and makes it to have a higher competitive advantage as opposed to its competitors. It sometimes gives free samples and incentives to its customers. Pricing, a price is determined by the net income and the objective that a company have for the market of its product. The pricing decisions can be determined by knowing the market, competitors, the economic condition of a country and the customers. Tables and graphs can be used to show the pricing trends and decisions of different products of a company.
The main factors that an organization should take into account while setting up its prices is that of pricing stategy, the expected volume and decision for following a pricing variable for instance; list price, discounts, payment terms and financing options. Coca cola company pricing is friendly as its products are recyclable therefore minimizing on the cost of producing the empty bottles used to pack its products. Promotion, a product should be advertised and promoted in the market so that the customer can get to know about its existence in the market. A business should determine how much and which media should be used in advertising a product. Kotler, stated there are factors that should be taken into account when promoting a product that include; public relations, promotional programs, projected results for promotional programs and budget that determines the break-even point for making a sale of a product. Coca-cola company has been using the fat and jolly santa Claus in advertising of its products, this has enabled it to increase on its sales and production for its products. Distribution, this process involves ensuring the products reach the customers on time.
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The size and mark up of a market is determined by the products being sold in a business. It is also indicated by the environment in which its conducting its business. In the marketing there should be a mission statement that identifies a businesses long-run goal, market it reviews serves incentives and products and services given to customers. Coca-cola companys markets it products through producing concentrate syrup that is fit for consumption to all its franchise shops in the world, this increases the sale returns of the company. Competition, when preparing marketing plan one should take into consideration the reasons that make a customer prefer a product from one business as opposed from its competitor. According to porter, he stated that it is important to prepare a detailed competitive summary of the products and services variables and be ranked in comparison to those of its competitors so as to prepare the right plan for a business. The variables include; pricing, sales, trends, positioning, clarity, quality, target market focus, packaging, advertising and customer service.
Identification of a product can be controlled through electronic and physical methods. Product decisions should include products brand name, quality, and scope of the product line, warranty and its mode of packaging. Coca-cola company sells soft drinks and beverages to the customers. Its management takes into consideration the advantages of selling a product and how its leveraged in the market so as to maximize on its profits. The branding and packaging of its products unique thus has a higher competitive advantage as opposed to that quenya of its competitors. Marketing objective, the basic strategy of a business is to determine a business objective. Some non-financial market metrics can be used to measure the success of a business. These include target market objectives and market shares- total number of new or retained customers and rate and size of purchases made in a business. These metrics show the conditions and a circumstance facing a company that cannot be solved through using financial methods (baker 19).Coca cola company overall objective has been to meet the needs of its customers, to penetrate the market through providing high quality products and having.
a detailed, researched and written report that a business uses in order to outline the actions that should be taken to customers and clients and measures taken to persuade them to purchase the product. It communicates to the customers on the value of goods and services. Marketing personnel evaluate the results marketing decisions made in previous years and the market in which a business operates in order to make the right decisions. They also set goals that provide direction on how marketing should be carried out. Coca-cola company success has been attributed by a well structured marketing plan. Marketing plan prepared by the management determines how well it will exist in the market. Product identification, a brief discussion is made concerning an existing or new product of a business in the marketing plan. Product identification involves knowing the identity of a product from its source of production, raw materials used in production, work in- progress, finished product storage and the delivery of the products to the customers.
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How to Write a business Plan for a small Business: 14 Steps
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